Why is it that a smaller company cannot sell tickets to Taylor Swift's upcoming Eras Tour? Why is it that all the smaller companies cannot sell Swift tickets, competing with Ticketmaster? We would buy from whoever gave us the cheapest prices. It's called competition.
It could work in at least two ways.
One. The concert producer would sell tickets to the companies, taking the highest offer for, say, 50 percent of the available tickets. The other 50 percent would then be split equally between the next seven bids. The eight ticket-marketing companies would then compete with each other to sell off the available tickets. In concerts not expected to sell out, prices would be forced down. In concerts expected to sell out, this might not have as big of an impact as the ticket-marketing companies would be able to sell all their tickets regardless how much they priced them at. This system would prevent the concert producer from setting the price for the tickets as it liked; it would force the concert producer to accept lower offers.
Two. Every company that wanted to sell tickets would be allowed to do so, each paying the same price to obtain them. Sales from each company would be tallied as sales progressed, and when they were sold out, sales from all the companies would cease. Since price would be the only difference, the company offering the best price would sell the most tickets. With this competitive system, in theory, the ticket sellers would be forced to sell with little profit margin.
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