Test Drives Were Never This Electric

   The trick to getting people into electric cars is to get them to try them. Electrics are superior. They are much better than gasoline vehicles. 
   So, if this is true, all we need to do is get everyone to try out an electric. Test drive, test drive.
   A national campaign stirring people up to get in and try out the electric? That sounds like a capital good idea. Flood the media and internet with a promo that exclaims, "Try it! You'll like it!" Nothing sells without good advertising, so promos, promos, promos.
   When you have the better product, proclaim it.
   How far the dealerships go with the test drives would be up to them, but encourage them to provide those coming in for the test drives with a list of charging stations in town, so they can run out and see that recharging doesn't have to be a problem. Maybe even let them take a home-charger home so they can take the car home and see how convenient it is to charge it.
   "Test drives were never this electric!" another promo could proclaim.
   You've got to sell your product if you are going to sell it, meaning you've got to make all the sales points if you are going to make the sale.
   And nothing would be so convincing as a test drive.

(Index -- Climate change info)