Monday, February 14, 2011

Heavy Labels Kill Foes . . . And Civility

If thou wouldst be the victor, swing the heaviest stick.

"Idiot," "Stupid," "Imbecile." It's hard for a person to be worse than those things. Call your opponent the most vile thing you can. Call him "vile." Call him "wicked." When you pick a label, pick the heaviest one you can, and therefore the most effective.

Thing is, people will believe you. They will be shamed into siding with you. After all, who wants to side with an idiot.

Don't simply say, "He missed on the truth on that one," and don't even settle for the very hard, "He's a liar." Swing the stick as hard as you can, and say, "He can't open his mouth without lying."

Whenever you debate, toss in one or two knock-out labels, and then say you are just telling it like it is. They are fun to use, and just knowing your opponent really fits them makes you feel good about disliking him or her.

But remember, using a heavy label is not only one of the most effective ways to turn people against another person, it is also a pretty good way to ensure you own incivility.

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