The Mannheimer Daily Double was an unusual newspaper, carrying not just one story on breaking events, but two -- and occasionally more.
  As the paper's executives saw it, different news outlets give different spins on the same events. So, the Daily Double printed the second stories whenever it spotted those different spins. Not the whole story, but just the portion that offered different information, or a different take or tone. If the Daily Double had printed the whole article, it would have been forcing the reader to wade through the story twice just to pick out the differences. Better to do that for the reader.
  So unusual was this service -- such an innovation in newspapering -- that the Mannheimer Daily Double was read not just in Mannheimer, Minnesota, alone, but throughout all the country. By filling a niche in the market that was not being previously met -- and one that there was a big need for -- the paper's out-of-state subscriptions came to rival those of any paper, be it USA Today, the Wall Street Journal, or whomever.
   Note: While I place the newspaper in a fictional city in Minnesota, I do wish Salt Lake City were the city to host such a newspaper.