Wednesday, August 12, 2015

Create a Tourist Zone the Likes of Which no Other City has

I posted the following on the mayor's Facebook page.
   Mayor Becker, during your press conference, you suggested master planners have wondered what to do with the land stretching west of the Salt Lake City International Airport.
   How about zoning it for tourism? How about packing it with entertainment and educational attractions the likes of which are uncommon?
   Perhaps put in a museum, but not just any museum. Don't put one in unless it will be destination-worthy, offering something beyond what normally is offered. Put in a standing circus, maybe, but only if you can make it an exceptional circus, one worthy of drawing in visitors from across the country. Yes, that's a lot to do without knowing whether it will attract any visitors, but if you put in the best circus in all the land, you have reason to believe that if you advertise it, they will come.
   What you put in will largely depend on what you can pull off. Maybe you'll decide to have a venue for the best of college and high school choirs, a place where they come to perform -- and a place where people from around the country come to listen to the best such music in the country. If you can pull that off, do it.
   Mayor, why not? Why not zone the whole of the property for tourism? It might not be developed overnight, but we designate land for industrial parks, and give them time to develop. No other city has done such a thing as this. Cities might have amusement zones on their land-use maps, but nothing such as this. Be the first. Capitalize on the fact the land hasn't been wasted on housing. Although there is some industrial development, for the large part it also remains free of that.
   Do allow large corporations to go there, and smaller, novelty companies that, themselves, might attract visitors. Speaking of the large companies, by placing them right in the entertainment zone, you give them venues to use as they woo their clients and visitors. Developing such an environment right in the corporate park will be a selling point for attracting large companies that few other cities can offer.
 

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