Miller Motorsports Park: One of the best road courses in all the world.
So I read in today's paper. And, for those of us who would like to use the race venue to attract tourists to Utah, there is other good news in the sale of the motor sports park to Mitime Investment and Development Group, a Chinese interest.
Now, part of the story strikes me a little strange. The Chinese owners want to use the park to train people for a racing industry just emerging in China. It would seem training like that could be done right there. Then, again, maybe they want to train in America to learn from the people who know racing best.
At any rate, bringing people from around the world to Salt Lake City is what I have been calling for in my blogs for a while, now, so this fits in. They plan to bring in enough mentors that they expect to build a hotel-like residence to accommodate them.
Other good news from the story: None of the 90 employees are expected to be laid off.
The park is to be operated at its current level or higher. I take that to mean that in addition to being a training facility for the Chinese, none of the current offering of races will be lost. They say they want to build on what is there, which means making it even better.
If you have one of the best race courses in the world, if you have what the buyers call, "the friendliest race track in North America," that is something that can be built on. You do have something to work with.
Seems to me, if it is tucked away in Tooele, while you might want to do a better job of getting race fans from across the Wasatch Front over there, you might also want to develop your attendance by billing it as one of the world's best courses and bringing in tourists. Upgrade the race offerings, advertise regionally and beyond, and bring in the fans.
Now, you might not get too many tourist based just on coming to see the race course, alone. But, if you have other tourist attractions, and this was just one of the many, the pitch will work.
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