Weave in an activity mall in the tourist zone I suggest for the area around the Salt Lake City International Airport.
Batting cages, paint-balling, wall climbing, bowling, ice skating, roller skating, skeet shooting -- most everything.
And, for every activity, provide a national-level competition. Invite the best roller skaters, skateboarders, and bowlers to events. Make it so tourists are not only drawn as participants, but as spectators.
If things go well enough, maybe even host a National Activities Olympics every two years, inviting each state to send a team for all the activities in the mall. Make the venues meet all the standards for hosting such high-level competition and provide enough seating in each for reasonable-sized crowds.
Though activity malls exist in spots, this would probably give Salt Lake City the best one in the country, which, itself, could draw in tourists.
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