If you want to maximize your tourism, utilize your what you have. The Great Salt Lake is home to more than 250 birds. The wetlands here are one of our strengths. If we were to build on this, what could we do?
Build the world's best aviary.
I do not know what aviaries there are, nor what they offer, but we could built a wonderful aviary and who knows but what it might end up the world's best. Pick out some of the things birds do, and feature them. Come to watch birds pollinate, to dive, to soar, to swim. Have a museum, where famous events involving birds are colorfully retold in videos, such as the time when seagulls saved the crops of the Utah Pioneers.
Focus on the interesting and entertaining birds. Parakeets? Find and feature the most talented parakeets. Diving birds? Are some more talented than others? Seek out the best, so people come to see Diving Dave, the Hawk (that's a made-up name, but give him a name and advertise whatever talented diving bird headlines that group.)
Offer birds for sale, making Salt Lake the place you come if you want to find a rare bird.
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