Saturday, January 16, 2016

Salt Lake could Chase after Some of the World's Great Businesses

   I think of General Electric relocating to Boston, and of Boeing relocating operations out of Seattle. And, I wonder why Salt Lake could not attract more major companies.
   I dream of Salt Lake having a corporate park targeting such re locations. Why not have a business park aiming not just at businesses, in general, but at the very biggest of businesses, the world leaders? Companies move, they expand, they select sites. But, they won't be coming to your town, if you don't pitch your town. They will go to a city that courts and coaxes them.
   So, court and coax them.
   Invite them. Have a location already available. No need to search for a site big enough. Salt Lake might have enough land to set aside for just this purpose. It might have enough land that can sit waiting for decades, open for when these large companies start shopping for spots.
   Who knows, the world's first park seeking to attract not just one, but a collection of the world's largest corporations.
   To do it, offer a setting never before offered. Large corporations fly people in and out, they host clients, they entertain them. So, place your park near an international airport. And, place it in . . . an entertainment district. Have everything the corporation will need right in its back yard so it can host and entertain its visitors.
   Make it a world-class entertainment district, a center worthy of attracting tourism. And don't just plop the corporations in the middle so they can entertain their own, make them part of the attraction. Seek to have them draw tourists. That is a natural enough aspiration, for if you have a General Electric, or a Boeing, those are businesses famous enough, and intriguing enough to attract visitors. Companies already host tourists, of course, but not quite so often are they actually marketed as tourism sites. As they move in, tell them to gear their site for tourism. Have them offer tourist centers.
   Salt Lake might have enough land for such a world corporate park. It stretches west from the airport all the way to Nevada. I don't know how much of it remains available. I know you probably would want to leave a portion of it to the birds, literally, for Salt Lake is home to one of North America's great wetlands.
   I dream of Salt Lake becoming center for a corporate/entertainment district such as this. This can be done. It can be accomplished. Salt Lake is already home to many of the things corporations seek when they look for a place to do business. It boasts a young, growing, educated populace, and a strong work ethic. Taxes can be made to be as accommodating as they are anywhere.
   If Salt Lake wants, it could do this thing.


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