While you cannot direct just those who are altruistic to be the price-setters for products, you can have some influence on the altruism being interjected into your price-setting, though at times it will be minimal.
Some inventors are service-minded, and some are not. Some product creators are, and some are not. Some marketers are, and some are not. Even so, some people are honest, benevolent and altruistic,
And some are not.
What are you going to do, only let the honest, benevolent and altruistic participate in your economic model? That would be oxymoronic, for only letting moral people be involved is not moral. Everyone deserves to participate, and to lock some, out would not be moral.
But, you can influence price setters to be moral. You can influence them to be good. Teach them. It is perhaps all you can do. You cannot dictate how they will operate -- you cannot force them to be altruistic -- but you can influence them. So, if you want them to be altruistic, teach them to be altruistic. I've often said, Nothing taught, is nothing learned. so, teach them to be honest, upright, and service-oriented, and they will be more inclined to be honest, upright, and service-oriented.
How many business classes include altruism? How many encourage the person to be honest, and helpful, and to charge no more than necessary? Would there be something wrong with instilling this in the student? Teaching goodness is not a bad thing.
Doing this can change you whole economic model, if successful.
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